There are two types of wanting, conscious wanting and unconscious wanting. With the latter, we operate by default. We feel lack and inadequacy without what we want, because that’s how we’ve been programmed to feel since we were born. If we don’t have the money, we feel poor. If we don’t have the lover, we feel lonely. With conscious wanting, on the other hand, we feel fuller because of our new desires, not emptier because they haven’t manifested yet. How can you feel fuller when you don’t have something you want? Let me illustrate with a short story from my life.

I didn’t understand what it meant to have a loving customer until I met Mrs. Queen. Her actual name wasn’t Mrs. Queen, but she will always be a queen to me. She taught me more about marketing than all the textbooks I read and all the experiments I ran throughout my career. Mrs. Queen was a remarkable woman, a highly successful business owner, and a wise person. She was also a loyal and highly valuable customer to the company I was working with at the time.

They don’t understand why they feel triggered. If they did, they would never write or say hateful comments, and they would instead ask themselves how they can heal. They’re desperately in need of healing, but not understanding this, they utilize the rush of energy they feel when they get triggered, to create drama, negativity and shame.

I finally moved out of NYC, a dream I’d dreamt for many years. We packed our NYC apartment and moved to a beautiful, small town in Connecticut, about two hours from NYC. As I’m writing this, I’m surrounded by singing birds, tall green trees and beds of luscious ferns.

Fear not, even though the email landscape has changed over the years, even though people have become skeptical, and even though people receive many emails a day, there is always (always!) room in someone’s inbox for a newsletter they want to read. Yes, it may take time to establish newsletter loyalty, but you can absolutely do it.

The more respected, appreciated, and acknowledged you make your customers feel, the more they will love you and the longer they will keep buying from you. This core principle of customer-relationship building holds true no matter how many customers you have, whether one or ten million.

I recently became reminded of how fair pricing gets the most sales, while looking to buy a new home.

The words we use are powerful because they focus energy. What we focus our energy on, grows. So, it’s important to speak words that describe what we want, not what we don’t want.

Completion, awakening, and unity consciousness. You may feel a sense of completion when fall starts, and together with that, also a sense of new beginnings. When something ends, something new begins.

Abundance, at its core, is about multiplication. It’s about a type of plentifulness that’s alive, active, and growing. Abundance is about plentifulness that plentifies itself. It’s about growth, flow, circulation, movement.

A dip in hopefulness is not indicative of success or of lack of it. The only thing that it’s indicative of is the need to bring ourselves back into alignment with our idea, with its momentum, and with its success.

Even in the direst of conditions, it is possible to make the choice to feel peace and intelligence, not fear and chaos. Fear kills intelligence. Fear numbs you and fear makes you irrational. Without intelligence, you can’t find opportunities for growth, abundance, and profit.

Every time a big curveball like the covid 19 virus takes place, people change. They change the way they look at life, at death, at themselves, at each other, at the choices they make, at the choices they don’t want to make, at the way they live their life and so forth. They change rapidly. They create different priorities for themselves.

Generosity is a wonderful thing. Not only does generosity help us live more fulfilling lives, but it also helps our communities and our planet thrive. We can all jump in and help local businesses.

Many people feel afraid right now. Yet, many people feel more love, more connection, and more self-awareness right now. Many people are showing their generosity, re-igniting a meaningful connection with their loved ones and taking care of their well-being. Many people use this time as a new chance to practice their strength, their kindness and their ability to love.

We, human beings, have complex personalities. We are never just one thing. We are always many things. Our personalities unfold all throughout our lives, just like lotus flowers unfold their petals one by one. Yet, sometimes we forget we’re meant to be unique and that we’re meant to unfold in unique ways. Sometimes, feeling small and closed up feels safer than feeling big and unfolding.

If you have 50 apples for sale, give your customers a chance to buy first. If your customers buy 10 apples, offer the remaining 40 apples to the public next. This idea implies that you use the launch of a new product not just as an opportunity to collect sales, but also as an opportunity to make your customers feel special. That, in my book, is a true win-win. This is a simple way to strengthen your relationship with your customers, while also getting more sales.

Our courage has to be stronger than the doubt, the hesitation, the fear or the lack of trust that wants to pull us back. When we have more courage than we have fear, we move forward with peace.