I was born and raised in Romania, and moved to the US when I was eighteen years old. After going to college in NY, I worked in marketing for Gucci, Ralph Lauren, La Redoute, and a few other companies. I worked with databases of millions of customers, created new marketing initiatives, and ran hundreds of experiments.

Not long ago, I wrote my first book, The Art of Lifelong Customers: The Field Guide to Profitable and Fulfilling Customer Relationships. I wanted the book to offer the marketing ideas that helped the companies and entrepreneurs I worked with make more money and build deeper relationships with customers. But I also wanted it to bring to light a new way of doing business, one that is rooted in compassion, connection and appreciation. The Art of Lifelong Customers is about building profitable and fulfilling relationships with customers, by doing something that many have forgotten to do: appreciating, respecting and acknowledging the people who already bought from you.

I’m excited to contribute one book to the creation of a new type of business, a business that celebrates humanity, unity and equality, a business for the new dawn. The world of business is changing and we are now moving from an era dominated by cold transactions to one where business is about sharing, generosity, and fulfilling, warm relationships.

My deepest desire is to see people enjoy abundance and inner peace. I see unlimited potential in people and I know undoubtedly that anything is possible for you. This isn’t because I’m an optimist. Rather, it’s because you are incredibly powerful, important, creative and free. You are unique, you are gifted, and you have an unlimited wealth of power inside of you. Thank you for being you and for being here with me, today.