We all have goals.
More sales, more customers. Better customers. A better business. A sunnier office. More freedom. More fulfillment. There will always be another goal. We will always want more or different, because that’s what life is all about. Wanting and fulfilling.
Goals are beautiful, and goals do lead the way. We want our goals to happen, so we think about them a lot.
But it’s the process to get our goals accomplished that truly matters. It’s the process that changes us and has the most profound impact on us, not the achievement of the goals. It’s the process that occupies most of our living time.