Would you like to maximize your profit potential?
I can help you create marketing & CRM that does that.
If you’re an small company, a big company, an entrepreneur, a business or a marketing professional and you’d like your marketing to bring you more money and more loyal customers, let me show you how.
My marketing + CRM experience includes 13+ years working with Gucci, Ralph Lauren, La Redoute, KingSize Direct and several other wonderful companies. Before starting my own practice, I was a Director of Global Customer Intelligence and Experience Management at Ralph Lauren.
I’ve worked with direct to consumer brands, with brands that wanted to switch to a direct to consumer business model and with brands that simply wanted to increase their revenue and were eager to explore the options available to them to do so.
Here are some of the things I’ve helped others in the past with:
- created customer retention and loyalty marketing programs
- built 1:1 (direct marketing) online and offline strategies, channels and campaigns
- increased revenue without increasing marketing budgets, by re-allocating resources more efficiently
- identified ideal customers (and not so ideal ones), and changed the marketing strategy accordingly
- found out if and where money was left on the table (and fixed the loopholes)
- segmented customers into distinct groups and created marketing that fits each segment’s unique needs
- uncovered meaningful customer insights
- created lifecycle marketing strategies and communications plans
- took a brand from attracting low quality customers to attracting high quality, loyal and loving customers
- advised people who are just starting out how to get their first customers and how to grow from there