These two words literally changed my life.
I was sitting at my kitchen table browsing domain names when I came across “builduplab.com.” It was available. It wasn’t glaringly un-esthetic like everything else I’d come across. I bought it. Then, I panicked. Did I choose the word “buildup” as my business name? Could a word with such a negative connotation be the right fit, for me?
I called a friend. He said, “Buildup? That sounds sexy and trendy nowadays.” Sexy?! I could be sexy?! Done. Business entity created. Website made.
A couple years later, after various ups and downs and after what at the time seemed like the biggest down in my life so far, I took a break from working. I recalibrated myself. I re-aligned through thoughts of optimism, faith, grace (a word that ended up becoming my daughter’s name!).
When I was ready to pick my business up again, I looked at my domain name and I read the words “build up.” It seemed logical and easy to see these two words. Why did I see the word “buildup” all along?