Your success starts with how much your team knows and how empowered they feel to take your business to the next level
I love training small teams on foundational and advanced topics and best practices in direct response marketing and CRM.
The more your team knows about these topics, the better results they’ll help your business achieve and the more fulfilled they’ll feel in their work.
Marketing - especially direct marketing and CRM - is not rocket science. But it does require experience to master.
Over the years I’ve run hundreds of experiments, tried a myriad of direct marketing and CRM strategies and in the process learned what works and what doesn’t.
I’m eager to share everything I know with you and your team and to equip you all with knowledge that will last you a lifetime and help you take your business to the next level.
A sample of topics I might train your team on:
Email marketing and direct mail best practices
How to create an efficient customer segmentation
How to identify opportunities to make more profit using your customer database
How to drive a higher customer retention and earn more customer loyalty
Customer analytics and how to use your customer intelligence to get more sales
CRM best practices to build a profitable and long lasting relationship with your customers
How to develop and run marketing tests that get you more sales and profit
How to create an outstanding customer experience