Last Updated September 12 2016

We at BuildUp Lab, LLC (“Build Up Lab,” “we,” “us,” or “our”) have created this privacy policy (“Privacy Policy”) to inform you how we collect and use your personal information.  

This Privacy Policy applies to our information collection and use practices: (i) online when you visit our website (the “Website”); (ii) online when you contact us directly (iii) and (iii) offline when you provide information to us.


By opting-in to be registered with BuildUp Lab you acknowledge that certain details of your personal data may be accessed, for the purposes set out above under this section. By visiting our Website and communicating with us online, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Service, both of which govern your use of the Website. By providing us information offline, you are also agreeing to the terms of this Privacy Policy. So, please read this Privacy Policy carefully.


We are the sole owners of the information collected on this site. We only have access to and collect information that you voluntarily give us or third party companies we work with.

We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

In the event in which we sell our company or merge with another company, the information we collected about you is considered an asset and can be transferred to the company which buys our assets or merges with us.

We take precautions to protect your information. When you submit sensitive information via the Website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way.


We will retain your personal data only for the period of time necessary to fulfill the specific purposes for which the data were collected or further processed, if for compatible purposes.


In the course of operating the Website and/or interacting with you, we will collect (and/or receive) the following types of information.

A. Personally Identifying Information

(i) Personal Information.

We collect information about you when you sign up to receive any of our newsletters, respond to a survey, register for a class, or purchase any product or service sold through our Website or by us offline. We collect personal information about yourself, such as your name, address, email address, and phone number. We do not collect any personal information from you when you use the Website unless when you provide such information voluntarily, such as by registering, sending us an email, signing up for a newsletter or responding to a survey.

(ii) Billing Information.

When you purchase a product or service, you will be required to provide certain information in addition to the Personal Information noted above. Such information may include a debit card number, credit card number, expiration date, billing address, activation codes, and similar information.

(iii) Other Data Obtained through Data-Append Services. We may work with one or more data-modeling and/or data–append services, such as Experian, which allow us to learn more about you from other websites, based on the information you have permitted us to gather directly (including your email address).

B. Non-Personally Identifying Information

(i) From Cookies. Information that we collect using “cookie” technology. Cookies are text files containing small amounts of information that a user’s device (computer, tablet or mobile) downloads when it visits a website. They allow the site to “remember” your computer, but not specifically who is using it, and improve your user experience. By associating the identification numbers in the cookies with other customer information when, for example, you log-in to the site, then we know that the cookie information relates to you.

We may use both session and persistent cookies on the Website; session cookies expire at the end of a particular visit to our Website, while persistent cookies (also called stored cookies) remain active until you disable them through your browser settings, or until a pre-set expiration date.

If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for more information.

(ii) From Other Sources. We also may collect or receive information from third parties, such as Facebook and/or other third-party social media sites with which you willingly shared your information and which willingly share this information with us to help us better advertise to you.


We will use your personal data:

(i) to respond to you, regarding the reason you contacted us.

(ii) to analyze your preferences and habits and to anticipate your needs based on our analysis of your profile. We may then combine your personal data – especially your preferences, interests, purchase history, readership – collected online and/or offline to analyze your behavior, preferences and trends and to serve you more tailored assistance. Data may be aggregated with other information related individually to you or to other customers with similar profiles and be used for statistical purposes. Your data are constantly enriched with information collected during your interactions with us.

(iii) to offer you our marketing services including:

  • to send you – by e-mail, postal mail, and/or through other online channels (e.g. social media), based on your choices and approval – our marketing communications about us and our products, services, promotions, ideas, and to contact you for customer satisfaction purposes.
  • we may also send you communications tailored to what we believe may be of interest to you and to benefit from a more personalized sale service (e.g. recommended books, courses, workshops etc.)


It is important to note that the Website operateS in the United States. If you are located outside of the United States, please be aware that any Information you provide to us will be transferred to the United States. By using our Website and by providing us Information when using our services, you hereby consent to this transfer and our use of the Information and data provided by you in accordance with this Privacy Policy.


We do not intentionally collect personally identifiable information from children under the age of 13. If we become aware that we have collected personally identifiable information from a user of our Website who is under the age of 13, we will remove that child’s personal information from our files. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will endeavor to delete that information from our database.


The Website may contain links to third-party websites. We have no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or other websites to which we provide links. As such, we are not responsible for the content or the privacy policies of those third-party websites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.


We may change our Privacy Policy from time to time without notice to you. We encourage you to refer to this Privacy Policy on an ongoing basis so that you understand our current Privacy Policy. Your continued use of the Website or Services available through the Site constitute your: (a) acknowledgement of the modified Privacy Policy; and (b) your agreement to abide and be bound by the Privacy Policy.


If you have questions, comments, complaints or requests regarding this Privacy Policy or our privacy practices please send an e-mail to