Build Up Lab

Hi! I'm Mihaela.

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I help people get more profit and more loyal customers. This website is my place on the internet where I share my ideas about business and marketing with you.

My marketing experience includes working with Gucci, Ralph Lauren, La Redoute, KingSize Direct and other wonderful companies. My marketing tips were featured in places like NBC News, US News & World Report, Fiscal Times, Shopify Plus Blog and others.

I love all things business and marketing. But I especially love how business celebrates people with a relentless passion to create products, services and ideas, and how it creates the avenue for all of us to connect with our customers and to make a difference in their lives.

As a long time direct marketer and CRM strategist, I invite you to build a long lasting, profitable and fulfilling relationship with your customers and audience. Not just because it's fun to connect with your customers and make them feel appreciated, but also because you'll make more money, grow more sustainably, and find more fulfillment in running your business.

The words “build up lab” reflect my personal philosophy that, no matter where you are in your business or career right now, you can grow, build up and achieve anything you desire, using the infinite wealth of gifts and resources you already possess within you.