500+ beautiful and emotion imbued words you can use in your marketing copy

A bottomless supply

A bouquet of love

A goldmine of

A joy

A new you

A wealth of

Abounds with

Absolutely

Abundant

Accessible

Acclaimed

Accolade

Accomplished

Admired

Adorable

Adored

Advantage

Adventure

Affection

Airy

Aligned

Alive

Allure

Alluring

Always

Amazing

Ample

Amusing

An emblem of

An endless source of

Animated

Appealing

Appreciation

Assertive

Assured

Astonishing

Astounded

Astute

At ease

At the heart of

Attractive

Authentic

Automatic

Aware

Awe

Awe-inspiring

Baby-soft

Balanced

Beaming

Beautified

Beautiful

Beauty

Beloved

Blessed

Bliss

Blissful

Bold

Booming

Boost

Bottomless

Boundless

Bountiful

Brave

Breath of

Breathless

Breathtaking

Breezy

Bright

Broaden

Build up

Built to last

Calm

Candid

Capable

Captivating

Carefree

Casual

Celebrated

Celebration

Certain

Certainly

Champagne

Changed

Charming

Cheerful

Cheery

Cherish

Child-like

Clarifying

Clarity

Clean

Clear

Clear minded

Clever

Colorful

Comfortable

Companion

Compelling

Confession

Confidence

Confident

Constructive

Content

Contribution

Convenient

Cooperative

Courageous

Cozy

Creative

Creativity

Crisp

Cuddly

Cutting-edge

Dainty

Daring

Dazzling

Decisive

Definitely

Definitive

Delicacy

Delicious

Delight

Delighted

Delightful

Distinctive

Dreams

Dreamy

Dynamic

Eager

Earnest

Earthshaking

Earthy

Ease

Easy

Echoing

Ecstatic

Effective

Efficient

Effortless

Elated

Elegant

Elevate

Elite

Eminent

Empowered

Enchanting

Enchantment

Encouraged

Endorsed

Energetic

Engaging

Enriched

Enthusiasm

Enthusiastic

Enticing

Escapade

Esteemed

Ethereal

Ethical

Euphoric

Evocative

Exalted

Excellence

Excellent

Exhilarated

Exhilarating

Expand

Expansion

Expertise

Exquisite

Faith

Faithful

Fall in love with

Fantastic

Fascinating

Festive

Filled

Fine

Finesse

Firm

First-class

Flattering

Flexibility

Flowing

Fluid

Fly high

Focused

Fondness

Forgiving

Forthright

Fortifying

Fortune

Free

Freedom

Fresh

Friend

Friendly

From the earth

Fueled

Fulfilled

Fulfilling

Fun

Fun-loving

Funny

Gala

Gemlike

Genuine

Giddy

Gift-worthy

Gifted

Glamorous

Glee

Gleeful

Glittering

Glorious

Glowing

Goddess

Gorgeous

Grace

Graceful

Grateful

Great

Groundbreaking

Grounded

Grow

Handsome

Happiness

Happy

Harmony

Head over heels

Head-turning

Healer

Healing

Health-giving

Healthful

Heartfelt

Hearty

Heaven

Hefty

Helpful

High-energy

Hilarious

Honest

Honored

Hope

Hopeful

Huggable

Iconic

Ideal

Illuminating

Illustrious

Imagination

Impervious

Important

In the flow

Incredible

Indulge

Influential

Ingenious

Inner peace

Inner strength

Innovative

Insider

Inspired

Inspiring

Integrity

Intelligent

Interest

Intuitive

Invaluable

Invention

Invigorating

Inviting

Irresistible

Jaw-dropping

Jolly

Jovial

Joy

Joyous

Joyride

Jubilant

Juicy

Knockout

Knowledge

Landmark

Laugh

Laughter

Legendary

Let go

Liberated

Light

Light filled

Lighthearted

Like minded

Limitless

Lively

Long-lasting

Lovable

Love

Lovely

Luminous

Luscious

Magic

Magical

Magnificent

Majestic

Marvel

Marvelous

Masterpiece

Meditative

Memorable

Merry

Mesmerizing

Mighty

Miracle

Miraculous

Mojo

Monumental

Motivated

Mountains of

Musical

Natural

Neighborly

Never to be forgotten

Next level

Noteworthy

Nutritious

Open-minded

Optimistic

Opulent

Organic

Outstanding

Overjoyed

Panoramic

Paradise

Passionate

Peace

Peaceful

Perfect

Perky

Personality

Picture-perfect

Pinnacle

Pioneer

Playful

Pleasant

Pleased

Pleasing

Pleasure

Plentiful

Plethora of

Plush

Potent

Praised

Precious

Premier

Prestigious

Productive

Prominent

Propelled

Quiet

Radiant

Radiant

Ravishing

Raw power

Ray of light

Recognized

Reflective

Refreshing

Regal

Reinvented

Rejuvenating

Relaxed

Remarkable

Renewed

Renowned

Reputable

Resourceful

Respect

Respected

Resplendent

Responsible

Responsive

Rested

Restful

Restored

Revel in

Revelry

Revered

Revived

Revolutionary

Revolutionized

Rich

Richly colorful

Riveting

Robust

Romantic

Roomy

Safe

Sanctuary

Satisfaction

Satisfied

Satisfying

Savvy

Secure

Self-confidence

Self-esteem

Self-expression

Self-sufficient

Sensational

Serene

Sexy

Share

Sharp

Shimmering

Significant

Simple

Simplifying

Simply the best

Sincere

Skyrocket

Smart

Smashing

Smiling

Soft

Solid

Song

Soothing

Soulful

Spacious

Sparkling

Special

Spectacular

Spirited

Splendid

Spontaneous

Spunky

Stable

State-of-the-art

Steady

Steamy

Stillness

Story

Stunning

Sublime

Success

Successful

Succulent

Sunlight

Sunny

Superb

Supported

Supportive

Sure

Surprised

Sweeping

Talent

Talented

Tasty

Tenacious

Terrific

Thankful

Thankfulness

The best in the world

Thoughtful

Thrilled

Thrilling

Thriving

Tickled

To die for

To your heart’s content

Together

Top-ranked

Tranquil

Transformed

Transparency

Treasure

Tremendous

Tribute

Triumphant

Truly

Trusting

Trustworthy

Truthful

Unbelievable

Unbreakable

Unburdened

Unforgettable

Unique

Unmistakable

Unparalleled

Unsurpassed

Uplifted

Uplifting

Valuable

Vibrant

Vigor

Vigorous

Vision

Vitality

Vivid

Wealth

Wealthy

Whimsical

Wholesome

Winning

Wisdom

With confidence

Witty

Wonderful

Wonderment

World-class

Worthwhile

Zesty

Mihaela Akers
First love your work, then love your customers

I don’t know why, but I’ve always been obsessed with the idea of customers. I love sifting through a business’ customer base, creating customer segments and then creating marketing that makes each customer in each segment feel unique, beautiful and deeply appreciated.

I love this idea so much that one day, years ago, while working full time, I started an online store (selling organic baby clothing), simply because I wanted to have my own customers. I wanted to show them how much I care about them. The thought of treating my customers with an insane amount of care and attention made my heart fill up and almost burst out with joy.

Oh, how foolish I was! I learned quickly through this one experience that no matter how much you love your customers, you have to first and foremost love your work in order to make your customers feel loved.

In this case, I didn’t love my work. I didn’t love managing product, inventory, operations and all the day to day activities. And most of all, I didn’t feel a deep connection towards the product I was selling. Baby clothes are deliciously cute, but selling them didn’t help me personally feel fulfillment.

 
 

You see, when you love your work, your customers smell your passion from miles away. They feel attracted to you, they want to join in on your high vibe of love and appreciation - even if they don’t care that much about what you’re selling.

Years ago, I worked with a company that had highly loyal customers, even though this company didn’t stand out when it comes to treating its customers with extra care and attention. But there was one thing this company had, that most other companies I’d personally seen didn’t - its employees were genuinely living and breathing the product. They felt proud, transformed, beautiful, confident and unique when they touched, owned or talked about this product.

Customers sense the connection you have towards your own product. And when you proudly display it, they’ll stampede to buy your product.

That’s because they’re not just buying your product. To them, your product will represent much more than what’s in the box. It will represent pride, joy, passion, self-appreciation, self-confidence, self-love. That’s what they’re really buying from you. And that’s what you’re offering them when you truly love your work and when you talk to them about how much you love your work.

It sounds counterintuitive at first, and perhaps it sounds even surprising to hear the woman who created a customer retention & loyalty program say this. But friends, love your work first, then love your customers.

Mihaela Akers
A change in mindset that can help you sell more of anything

In my past corporate life I used to get a lot of calls and emails from people who wanted us to buy or try their service. The services were fantastic. The people who sold them were wonderful. But I didn’t have the time. I was always in a hurry, trying to get to the next meeting or to finish the next project.

Nowadays, I’m the one doing the selling. I’m the one creating and then selling. So, I rolled up my sleeves and I learned about sales. I learned different techniques and different strategies. But none of them got me anywhere until I learned that I needed to change the way I think about the process of selling. Specifically, there was one change I needed to make, and I think you’re going to love this.

I needed to change the way I feel when others sell anything to me. I learned that until I fully appreciate when and what others sell to me, I won’t be able to easily or successfully sell my own products and my services.  

Let me explain.

When you repeatedly hold a certain attitude about something, you train your brain to subconsciously and automatically choose that attitude any time when a similar situation comes up in the future.

When sales professionals called me and emailed me while I was pressed for time, I felt interrupted. It wasn’t anybody else’s fault but mine that I felt that way. I could have unplugged my phone. I could have closed my email. I could have set myself up for more efficiency. But I didn’t. Because I felt interrupted, my brain started to associate the feeling of “interruption” with the process of selling.

That meant that when it was my turn to sell something of my own, I subconsciously felt like I’m interrupting the person at the other end.

These are subtle associations in our brain, but they’re important to understand.

This may also be the reason why as a society, we feel that selling is icky and uncomfortable. It’s not because of the sales person who called us during dinner or knocked on our door right when our kids needed us the most. It’s because of the thoughts we thought when that sales person called us.

If you ever felt like somebody’s being pushy, if you felt interrupted or if you simply felt discomfort when others sold their things to you, pay attention to not subconsciously withdraw and feel fear that others will feel the same way you did when they see your email, your call, your sales page or your social media ad.

Pay attention to your attitude about selling. If you feel there are some kinks that need to be worked there, I have a quick and joyful exercise for you: take a five minute break every day this week and simply appreciate everything that others are selling to you within these five minutes. You can take a walk or browse the internet for five minutes. Thank you for that simple pen. Thank you for that colorful ad. Thank you for that pink food processor. Thank you for that useful app. Thank you for that e-book. Thank you for everything everyone made, sold and then continued to sell. Thank you, thank you, thank you.

During these five minutes, understand the work that went into the making of every single product, store, ad, web page, training. Somebody, somewhere, had a passion that couldn’t be quenched. Then, they created something from that passion. Isn’t everything we use in our lives the result of some people, somewhere working hard and wishing well?

Five minutes every day and you’ll start feeling pride, ease, success, contribution and well-being when you’re selling your products. A joyful and effortless way to elevate your attitude about selling, and to know, with every cell of your being, that just like you did, somebody, somewhere, silently says “thank you” to you.

And let me know how your five minutes go for you! Email me at hello@builduplab.com.

With love,

Mihaela

Mihaela Akers