In my past corporate life I used to get a lot of calls and emails from people who wanted us to buy or try their service. The services were fantastic. The people who sold them were wonderful. But I didn’t have the time. I was always in a hurry, trying to get to the next meeting or to finish the next project.
Nowadays, I’m the one doing the selling. I’m the one creating and then selling. So, I rolled up my sleeves and I learned about sales. I learned different techniques and different strategies. But none of them got me anywhere until I learned that I needed to change the way I think about the process of selling. Specifically, there was one change I needed to make, and I think you’re going to love this.
I needed to change the way I feel when others sell anything to me. I learned that until I fully appreciate when and what others sell to me, I won’t be able to easily or successfully sell my own products and my services.
Let me explain.
When you repeatedly hold a certain attitude about something, you train your brain to subconsciously and automatically choose that attitude any time when a similar situation comes up in the future.
When sales professionals called me and emailed me while I was pressed for time, I felt interrupted. It wasn’t anybody else’s fault but mine that I felt that way. I could have unplugged my phone. I could have closed my email. I could have set myself up for more efficiency. But I didn’t. Because I felt interrupted, my brain started to associate the feeling of “interruption” with the process of selling.
That meant that when it was my turn to sell something of my own, I subconsciously felt like I’m interrupting the person at the other end.
These are subtle associations in our brain, but they’re important to understand.
This may also be the reason why as a society, we feel that selling is icky and uncomfortable. It’s not because of the sales person who called us during dinner or knocked on our door right when our kids needed us the most. It’s because of the thoughts we thought when that sales person called us.
If you ever felt like somebody’s being pushy, if you felt interrupted or if you simply felt discomfort when others sold their things to you, pay attention to not subconsciously withdraw and feel fear that others will feel the same way you did when they see your email, your call, your sales page or your social media ad.
Pay attention to your attitude about selling. If you feel there are some kinks that need to be worked there, I have a quick and joyful exercise for you: take a five minute break every day this week and simply appreciate everything that others are selling to you within these five minutes. You can take a walk or browse the internet for five minutes. Thank you for that simple pen. Thank you for that colorful ad. Thank you for that pink food processor. Thank you for that useful app. Thank you for that e-book. Thank you for everything everyone made, sold and then continued to sell. Thank you, thank you, thank you.
During these five minutes, understand the work that went into the making of every single product, store, ad, web page, training. Somebody, somewhere, had a passion that couldn’t be quenched. Then, they created something from that passion. Isn’t everything we use in our lives the result of some people, somewhere working hard and wishing well?
Five minutes every day and you’ll start feeling pride, ease, success, contribution and well-being when you’re selling your products. A joyful and effortless way to elevate your attitude about selling, and to know, with every cell of your being, that just like you did, somebody, somewhere, silently says “thank you” to you.
And let me know how your five minutes go for you! Email me at firstname.lastname@example.org.